Paul Froio

Business Executive

Paul Froio

Business Executive

Paul Froio is a seasoned global company executive and industry leader in athletic footwear and clothing. Currently, as Vice President of Global Core Footwear for the Reebok organization, he oversees product development.

Paul's significant business experience includes success in brand planning, sales, distribution, direct-to-consumer sales, retail, merchandising, and marketing. He is regarded as a global authority on business and people leadership, product development, brand strategy, sales & marketing, and business development.

Froio has been a devoted and trusted leader at Reebok and Adidas for the past 27 years, delivering outstanding team leadership, growth-driven strategy, and bottom-line outcomes for two market-leading athletic Brands.

In addition to his accomplishments as a corporate executive, Froio is a devoted spouse and a devoted father of three children. He, a citizen of Massachusetts, is an ardent boater, golfer, and global traveler.